At first glance, Baby of the Year might seem like just another online contest. But look a little closer, and you’ll find it’s not a contest at all. It’s a competition packed with purpose, heart, and real impact far beyond the grand prize.
$1 Million Grant to Baby2Baby Before the 2024 Competition Even Ended
One of the most inspiring moments from last year’s event happened before the competition wrapped up. Colossal—that’s us, the team behind Baby of the Year—helped facilitate a $1 million grant to Baby2Baby, supporting families affected by devastating storms in the South and Midwest. This rapid response shows how deeply committed this campaign is to making a difference. You can read more about the grant from our grantmaking charity partner, DTCare, here.
More Than Just Prizes
Sure, the $25,000 grand prize and a feature in Variety magazine are exciting. But parents gain so much more—like access to special discounts from trusted brands, parenting workshops packed with helpful tips, media kits to help your baby gain exposure, and insider info from our hosts and celebrity ambassadors.
Free to Enter, Easy to Support
Entering your little one costs nothing. During the competition, friends and family can vote daily for free or cast donation votes that support Baby2Baby, a nonprofit providing diapers, formula, clothes, and essentials to families facing poverty.
Celebrating Babies and Supporting Families
What makes Baby of the Year truly special is how it brings families together to celebrate their tiny tots while giving back to babies who need it most. It’s all about community, compassion, and honoring what makes every baby uniquely wonderful.
Ready to Join Baby of the Year?
If you’re thinking about entering, go for it! Your baby’s smile could help spread joy and support to families across the country.
