{"id":544,"date":"2025-09-26T11:38:49","date_gmt":"2025-09-26T18:38:49","guid":{"rendered":"https:\/\/blog.babyoftheyear.org\/?p=544"},"modified":"2025-09-26T11:38:49","modified_gmt":"2025-09-26T18:38:49","slug":"usa-today-talks-baby-of-the-year-2025-cuteness-meets-kindness","status":"publish","type":"post","link":"https:\/\/blog.babyoftheyear.org\/usa-today-talks-baby-of-the-year-2025-cuteness-meets-kindness\/","title":{"rendered":"USA Today Talks Baby of the Year 2025: Cuteness Meets Kindness"},"content":{"rendered":"<p data-start=\"339\" data-end=\"567\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-548\" src=\"https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-800x534.jpg\" alt=\"Baby of the Year 2025\" width=\"800\" height=\"534\" srcset=\"https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-800x534.jpg 800w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-1160x774.jpg 1160w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-1536x1025.jpg 1536w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-2048x1366.jpg 2048w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-120x80.jpg 120w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-90x60.jpg 90w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-320x213.jpg 320w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-560x374.jpg 560w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-1920x1281.jpg 1920w, https:\/\/blog.babyoftheyear.org\/wp-content\/uploads\/2025\/09\/surface-OaD5um45Cik-unsplash-scaled.jpg 2560w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p data-start=\"339\" data-end=\"567\">This year, USA Today is shining a spotlight on the <a href=\"https:\/\/colossal.org\/babyoftheyear\">2025 Baby of the Year<\/a> competition, and it\u2019s about more than just celebrating little bundles of joy\u2014it\u2019s about making a real difference for families across the country.<\/p>\n<p data-start=\"339\" data-end=\"567\">There\u2019s something magical about the way a baby\u2019s smile can brighten the day. And when that sweetness is tied to a movement of kindness and giving, it becomes even more beautiful.<\/p>\n<p data-start=\"569\" data-end=\"856\">\u2728 <strong data-start=\"571\" data-end=\"610\">Read the full USA Today story here.<\/strong> <a class=\"decorated-link\" href=\"https:\/\/www.usatoday.com\/story\/special\/contributor-content\/2025\/09\/23\/jessica-alba-kicks-off-2025-baby-of-the-year-competition-and-your-little-one-could-win-25k-while-hel\/86311113007\/\" target=\"_new\" rel=\"noopener\" data-start=\"611\" data-end=\"854\">Jessica Alba Kicks Off 2025 Baby of the Year Competition<\/a><\/p>\n<h2 data-start=\"863\" data-end=\"905\">A Look Back: Baby Sloane\u2019s Big Impact<\/h2>\n<p data-start=\"906\" data-end=\"1306\">Last year\u2019s winner, 7-month-old Sloane Maya from Los Angeles, showed us just how powerful a tiny superstar can be. She won a $25,000 prize, and an appearance in a <em data-start=\"1068\" data-end=\"1087\">Good Housekeeping <\/em>ad! And, funds generated through the Baby of the Year campaign generated $24.3 million to support Baby2Baby, the nonprofit that provides basic essentials\u2014like diapers, clothing, and formula\u2014to over one million children living in poverty each year.<\/p>\n<p data-start=\"1308\" data-end=\"1551\">Now 18 months old, Sloane and her parents recently <a href=\"https:\/\/babyoftheyear.org\/blog\/see-the-2024-baby-of-the-year-on-good-morning-america\/\">appeared on <em data-start=\"1371\" data-end=\"1393\">Good Morning America<\/em><\/a>\u00a0with Baby2Baby\u2019s Co-CEOs, reflecting on how the competition turned love for their little one into life-changing support for families they\u2019d never even met.<\/p>\n<h2 data-start=\"1558\" data-end=\"1582\">What\u2019s New in 2025?<\/h2>\n<p data-start=\"1583\" data-end=\"1864\">This year\u2019s competition is off to a glowing start as it&#8217;s presented by actress, entrepreneur, and Baby2Baby board member Jessica Alba. She\u2019s joined by Paris Hilton and Kelly Rowland, all lending their voices to amplify this heartwarming cause.<\/p>\n<p data-start=\"1866\" data-end=\"2233\">The competition is now open and voting is underway as babies move through a friendly, tournament-style competition powered by community votes. Each supporter can cast one free vote per day, while additional votes by donation support Baby2Baby.<\/p>\n<p data-start=\"2235\" data-end=\"2323\">It\u2019s a perfect mix of adorable photos, a little cheerleading, and a lot of generosity.<\/p>\n<h2 data-start=\"2330\" data-end=\"2358\">Baby of the Year 2025 Is Not a Contest, It&#8217;s a Competition<\/h2>\n<p data-start=\"2359\" data-end=\"2640\">For Sloane\u2019s family, the biggest prize wasn\u2019t the check or the recognition\u2014it was the kindness they witnessed. \u201cWe got messages from strangers saying they voted every day,\u201d her parents recalled. \u201cIt felt like our community just kept growing\u2014and all for such an important reason.\u201d<\/p>\n<p data-start=\"2642\" data-end=\"2745\">That spirit of connection, kindness, and collective giving is what makes Baby of the Year so special.<\/p>\n<p data-start=\"2782\" data-end=\"3110\">Head over to <a href=\"https:\/\/babyoftheyear.org\/\"><strong data-start=\"2885\" data-end=\"2953\">babyoftheyear.org<\/strong><\/a> to learn more.\u00a0Even if you\u2019re not a parent, you can be part of the movement by casting your daily vote and helping Baby2Baby continue their incredible mission.<\/p>\n<p data-start=\"3112\" data-end=\"3185\">Because when cuteness meets compassion, extraordinary things happen. \ud83d\udc9b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, USA Today is shining a spotlight on the 2025 Baby of the Year competition, and it\u2019s about more than just celebrating little bundles of joy\u2014it\u2019s about making a&hellip;<\/p>\n","protected":false},"author":4,"featured_media":548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[12,16,13,14,15],"powerkit_post_featured":[],"class_list":{"0":"post-544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-baby-of-the-year-2025","9":"tag-baby2baby","10":"tag-colossal-competition","11":"tag-fundraising-campaign","12":"tag-online-competition"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>USA Today Talks Baby of the Year 2025<\/title>\n<meta name=\"description\" content=\"USA Today Talks Baby of the Year 2025: Cuteness Meets Kindness USA Today is shining a spotlight on the 2025 Baby of the Year competition.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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